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Colombia Platform Cookie Policy

Times Internet Limited, (“TIL”) is a wholly owned subsidiary of Bennett Coleman & Co. Limited and powers / manages the website https://ads.colombiaonline.com/and its sub-domains thereof.

TIL respects the privacy of its users and is committed to protect it in all respects. With a view to offer most enriching and holistic internet experience to its users, TIL offers a vast repository of online sites and variety of community services. This privacy policy (the "Privacy Policy") describes how Colombia Ad-Tech ("Colombia Online", "We", “Our” or "Us") collects and uses personal information of the users (“Customer Visitors”) collected from Publisher or Advertiser Websites (“Customers”)

We may be the data processor or data controller of the personal information that We collect about Customer Visitors, depending upon which of our services is used by the Customer.

If you have any questions or comments regarding this Privacy Policy or its enforcement, please contact Us at colombia@timesinternet.in.

Application of this Privacy Policy

Please read this Privacy Policy carefully - By visiting our Site or using/availing Colombia Ad-Tech service (the "Service" or “Platform”), you confirm that you have read about and understand our use and processing of your personal information as set out in this Privacy Policy.

This Privacy Policy is only applicable for the Colombia Online Platform which collects, processes, stores personal information about Customer Visitors from our Customer Websites.

All capitalized terms that have not been specifically defined herein shall have the same meaning as provided under the Terms of Use.

What information we collect and how we use it

‘Personal Information’ or ‘PII’ is defined as any information that identifies (whether directly or indirectly) to a particular individual or natural person, such as the individual’s name, postal address, email address, mobile number and any other identifier indicating to that particular person. When anonymous information is directly or indirectly associated with personal information, the resulting information also is treated as personal information.

We use the information We collect from Customer Visitors to create a secure and personalized service.

Customer Visitors (individuals who visit publisher’s websites)

Information we automatically collect

For Customer Visitors, when a Customer Visitor visits a Customer Website, We collect certain information regarding their use of the Customer Website, such as their IP address and browser type on behalf of our Customer. Their session on the Customer Website will be tracked. We may use their IP address to identify the general geographic area from which they are accessing the Customer Website. We also use this information for systems administration purposes, abuse prevention and to track user trends in connection with Our provision of the Service.

As part of the Service, We collect information relating to traffic on the Customer Websites ("Traffic Data") on which Customers choose to activate the Service. In connection with the collection of this Traffic Data, Colombia Online does not collect any personal information from Customer Visitors, (i) so long as the Customer configures the Colombia Online on the Customer Website in accordance with the instructions and documentation provided by Us, so that URLs containing personal information of Customer Visitors are not captured by the Service, and (ii) provided that We do collect and store IP addresses from Customer Visitors in order to show geolocation information.

Traffic Data is used to provide Customers with real-time analytics and uptime monitoring. We may aggregate and anonymize Traffic Data with that from other sites to provide benchmarking data and other functionality, but We will not use or disclose aggregated Traffic Data in a manner that reveals the identity of a Customer visitor or Customer’s Website without your prior consent

We also collect first party cookie IDs (and information of other applications installed, app versions, etc. in case of mobile application) on behalf of Customers. Colombia code, by default, sets and reads a cookie on the Customer's website domain containing a randomly-generated user ID in case of mobile website or website for purposes of determining unique visitor counts and visitors' loyalty to a site and collection of AAID/GAID and IDFA in case of use of Customer’s Mobile Application. Such information can be classified as personal information under the European General Data Protection Regulation.

We also collect and use browser header information to help Us understand from which websites a Customer Visitor navigates to a Customer Website.

We collect events related to Colombia ad serving activity such as the number of ads or type of ads shown to a user or ads clicked by a user on different scenarios or post-click activity in relation to the ad. This allows us to personalize and develop user analytics in a secure & non-identifying way for users.

We also collect technical user identifiers from our advertising partners for the purpose of linking the different browsers and mobile apps you use and serve you relevant ads based on your behaviour across environments (“ID syncing”).

We collect information in order to improve the relevancy of ads being shown to you. The data we collect is used for reporting and analytics purposes and to give our clients & partners more information about the performance of their advertising campaigns and to improve performance over a long time

Colombia also tracks user’s online behaviour & serves interest based advertising based on that.

If a user is interested in opting out from specific network's interest-based ads, he or she can opt out through the network’s privacy policy page or opt out page.

If the user has opted out of any of our network partners, he/she will not obtain personalized ads from that partner via Colombia or as mentioned in their respective privacy terms. He/she may still receive personalized ads from Colombia and other partner networks serving through Colombia’s platform

The data our advertising partners collect will be subject to their privacy policies and they may allow other companies to use cookies and tracking technologies to collect information about your website usage and your interaction with their adverts. Kindly familiarise yourself with their privacy policy in case you want to find out more about how your data is being used by them and to opt-out.


Colombia has partnerships with multiple ad networks which render ads through Colombia's proprietary platform. If a user opts out of Colombia’s interest-based ads, this does not mean that he/she is will not receive interest based ads from Colombia’s network partners serving ads through Colombia’s platform on Colombia publisher network

If a user is interested in opting out from specific network's interest-based ads, he or she can opt out through the network’s privacy policy page or the opt out page.

If the user has opted out of any of our network partners, he/she will not obtain personalized ads from that partner via Colombia or as mentioned in their respective privacy terms. He/she may still receive personalized ads from Colombia and other partner networks serving through Colombia’s platform.

Our key advertising partners are listed below. The data they collect will be subject to their privacy policies and they may allow other companies to use cookies and tracking technologies to collect information about your website usage and your interaction with their adverts. Click on the below links to find out more and to opt-out of your data being used by them.

Name URL
ADMELD/ADX https://policies.google.com/privacy?hl=en
CRITEO INDIA PRIVATE LIMITED https://www.criteo.com/privacy/
FACEBOOK INC (USA) https://www.facebook.com/policies/cookies/
PUBMATIC INC https://pubmatic.com/legal/privacy/
REVX TECHNOLOGY PRIVATE LIMITED https://www.revx.io/privacy-policy
REVCONTENT LLC https://intercom.help/revcontent2/privacy-policy/revcontents-privacy-policy
THE RUBICON PROJECT_Banner https://rubiconproject.com/privacy/
THE RUBICON PROJECT_Video https://rubiconproject.com/privacy/
YAHOO.INC https://policies.oath.com/in/en/oath/privacy/index.html
ZEMANTA INC. http://www.zemanta.com/legal#privacy-policy
OUTBRAIN https://www.outbrain.com/legal/privacy#privacy-policy
ADZEBRA https://www.adgebra.in/privacy-policy/
Index Exchange EBDA https://www.indexexchange.com/privacy/
OpenX EBDA https://www.openx.com/legal/privacy-policy/
Appnexus HB https://www.appnexus.com/candidate-privacy-policy
Pubmatic Wrapper HB https://pubmatic.com/legal/privacy/
DistrictM HB https://districtm.net/en/page/platforms-data-and-privacy-policy/
Smaato EBDA https://www.smaato.com/privacy/
mobvista https://www.mobvista.com/en/privacy/
And Beyond https://www.andbeyond.com/notices/privacy-policy/
Youtube https://policies.google.com/privacy?hl=en
Inskin http://www.inskinmedia.com/privacy-policy.html
Spring Serve https://springserve.com/privacy-policy/
Brealtime https://emxdigital.com/privacy/
WMG http://wmgroup.us/eng/#contacts/
Core London https://www.corelondon.tv/privacy-policy

Our Customers are required to: (a) make appropriate disclosures using the Customer's privacy policy or via statements on the Customer's website(s); and (b) obtain all Customer Visitors' consent to the use of cookies, if applicable, as required by law. Colombia Ad-Tech is not and shall not be liable for any collection or use of personal information of Customer Visitors due to a Customer’s placement of the Colombia Online code on the Customer Website not in accordance with Colombia Ad-Tech’s instructions or documentation.

You can find a detailed section on our use of cookies, below.

Log File Information

We automatically collect limited information about your computer's connection to the Internet, mobile number, including your IP address, when you visit our site, application or service. Your IP address is a number that lets computers (attached to the Internet) know where to send you data -- such as the pages you view. We automatically receive and log information from your browser, including your IP address, your computer's name, your operating system, browser type and version, CPU speed, and connection speed. We may also collect log information from your device, including but not limited to, your location, IP address, your device's name, device's serial number or unique identification number (e.g. UDiD on your iOS device), your device operating system, browser type and version, CPU speed, and connection speed, cross-platform sync signals, installed applications, etc.

Information from other sources

We may receive information about you from other sources, add it to our account information and treat it in accordance with this policy. If you provide information to the platform provider or other partners, whom we provide services, your account information and order information may be passed on to us. We may obtain updated contact information from third parties in order to correct our records and fulfil the services or to communicate with you.

Demographic and other information

We may reference other sources of demographic and other information, based on the consents provided by you, in order to provide you with more targeted communications and promotions. We use various third party analytics service providers, such as google analytics, to track the user behavior on our website and perform analytics. They are used to display advertising towards helping us gain understanding of our users' Demographics and Interests. The reports are anonymous and cannot be associated with any individual personally identifiable information that you may have shared with us. You can opt-out or opt-in by giving a consent at to serve you advertisements when you visit our website or applications.

Our legal basis for use of your personal information

We consider that the legal basis for using your personal information as set out in this Privacy Policy are as follows:

Where we act as controllers, Our use of your personal information is necessary to perform Our obligations in connection with the Terms of Use and this Privacy Policy which you accept by using the Service and/or to comply with Our contract with the Customers to provide Services to you.

If you are a Customer Visitor, where we act as processors, you should check the privacy policy of the website that you are visiting and that is being operated by Our Customer. Section 3 (c) above describes how we process information on behalf of Our Customers.

If We rely on Our legitimate interests for using your personal information, We will undertake a balancing test to ensure that Our legitimate interests are not outweighed by your interests or fundamental rights and freedoms which require protection of the personal information. You can ask Us for information on this balancing test by contacting us at colombia@timesinternet.in

Onward transfer - disclosure of information to third parties

Except as expressly set out in this Privacy Policy, We will not sell, lease or exchange the personal information relating to Customer Visitors (to the extent that we obtain personal information), to third parties without first obtaining express consent, unless permitted or required by law.

TIL shares the personal information to any third-party without obtaining the prior consent of the user in the following limited circumstances:

i) Public Authority or Compliance with Law

When it is requested or required by law or by any court or governmental agency or authority to disclose, for the purpose of verification of identity, or for the prevention, detection, investigation including cyber incidents, or for prosecution and punishment of offences. These disclosures are made in good faith and belief that such disclosure is reasonably necessary for enforcing these terms and for complying with the applicable laws and regulations.

ii) Group Companies

TIL proposes to share such information within its group companies and officers and employees of such group companies for the purpose of processing personal information on its behalf. We also ensure that these recipients of such information agree to process such information based on our instructions and in compliance with this Privacy Policy, any other appropriate confidentiality and security measures.

iii) Enforce Our Terms of Use and agreements

We may disclose your personal information to third parties in order to enforce or apply Our Terms of Service, or any other agreement or to respond to any claims, to protect Our rights or the rights of a third party, to protect the safety of any person or to prevent any illegal activity.

iv) Protect rights and property

We may disclose your personal information to protect the rights, property, or safety of Colombia Online, Our staff, Our Customers or other persons. This may include exchanging personal information with other organizations for the purposes of fraud protection.

v) Legal

In the event Colombia Online is merged with or acquired by another company or in case of re-organization or re-structuring of business, we and our affiliates may share your personal information, wholly or in part, with another business entity.

Information use by the company

The Information as supplied by the users enables us to improve the Services and provide you the most user-friendly experience. In some cases/provision of certain service(s) or utility (ies), we may require your contact address as well. All required information is service dependent and the Company may use the above said user Information to, maintain, protect, and improve the Services (including advertising on the "Application") and for developing new services. We may also use your email address or other personally identifiable information to send commercial or marketing messages with your consent [with an option to subscribe / unsubscribe (where feasible)]. We may, however, use your email address without further consent for non-marketing or administrative purposes (such as notifying you of major changes, for customer service purposes, billing, for notifying you in case of breach incidents, etc.)

How long we store your personal information

We keep your personal information for no longer than necessary for the purposes for which the personal information is processed. The length of time for which We retain personal information depends on the purposes for which We collect and use it and/or as required to comply with applicable laws and to establish, exercise or defend Our legal rights.

Except as required by applicable laws or in order to defend any actual or possible legal claims, We will take reasonable steps to return or irretrievably delete all personal data processed on behalf of Our Customers when it is no longer required to exercise or perform Our rights or obligations under Our Terms of Service, and in any event within 1 year of expiry or termination of Our Terms of Service.

Choice, access and your rights

You have the following data protection rights:

  • A. You have the right to request access or to change or update your personal information at any time. Please note that we may impose a small fee for access and disclosure of your personal information where permitted under applicable law, which will be communicated to you.
  • B. If we have collected and process your personal information with your consent, then you can withdraw your consent at any time.
  • C. If you are a resident of the European Economic Area (EEA), you also have the following rights:
    • i. The right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority
  • D. You have the right to request for deletion or erasure if your personal information at any time.

To exercise right to access or erasure, you may send us an e-mail at colombia@timesinternet.in.

For the other data subject rights, such as rectification, due to the system complexity owing the nature of business, we would not be able to action your request. Instead, you may choose to raise an erasure request.

Kindly note that in case of an erasure request, your unified user profile will be deleted from Colombia’s servers. This essentially means that you will no longer exist as a user for any of the websites through which we collect information related to you to develop your profile for personalized content

Please note that because most of the information we store can only identify a particular browser or device, and cannot directly identify you personally, you may need to provide us with some additional information to enable us to identify the personal information we hold about you and ensure that we accurately fulfil your request and do not infringe on the privacy rights of other individuals.

You can exercise your rights at any time by contacting us at colombia@timesinternet.in.

Third party advertisers

We may choose to deploy advertising on the Site and Service that is delivered to Customers through a third party's advertising server. Information about your use of Our Service, such as the number of times a visitor has viewed an ad (but no personal information of the user), would be used in such a scenario to serve ads.

Privacy protection for children

Colombia doesn't knowingly collect and maintain data from children less than 18 years of age. If we realize we have unknowingly collected data from children less than 18 years of age, we make considerable efforts to remove such information from our system.


We take appropriate security measures to protect against unauthorized access to the data or unauthorized alteration, disclosure or destruction of the same. These include internal reviews of our data collection, storage, processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorized access to systems where we store personal data.

All information gathered on TIL is securely stored within the TIL controlled database. The database is stored on servers secured behind a firewall; access to the servers is password-protected and is strictly limited.

If you know or have reason to believe that your Colombia Online account credentials have been lost, stolen, altered, or otherwise compromised or in case of any actual or suspected unauthorized use of your account, please contact us by contacting our customer support team.

Data transfer, storage and processing

We operate globally and may transfer your personal information to individual companies of the TIL affiliated companies or third parties in locations around the world for the purposes described in this privacy policy. Wherever your personal information is transferred, stored or processed by us, we will take reasonable steps to safeguard the privacy of your personal information. Additionally, when using or disclosing personal information transferred from the European Union, we use standard contractual clauses approved by the European Commission, adopt other means under European Union law for ensuring adequate safeguards.

Colombia is operated in the Republic of India. Given that we are an international business, our use of your information necessarily involves the transmission of data on an international basis. If you are located in the United States, the European Union, Canada or elsewhere outside of India, please be aware that information we collect may be transferred to and processed in India. By using the service, or providing us with any information, you consent to the transfer of such information in and to India and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen.

Notification of changes

If We change this Privacy Policy and seek to use personal information which has already been collected and stored by Us in a manner which is different from that stated at the time of collection, We will either notify the relevant Customers via e-mail or otherwise in some manner through the Site or Service, which will then be communicated to Customer Visitors.

If We make any material changes in Our privacy practices that do not affect personal information already collected and stored by Us, We will post a notice on Our Site notifying Customers of the change.

Contact us

I. Support

We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services that may interest you. Any complaints or request or concerns with regards to the content or to report any abuse of laws or breach of these terms may be taken up with the designated grievance officer as mentioned below via post or by sending an email to colombia@timesinternet.in to Mr. Kapil Kapoor ("Grievance Officer").

II.Data controller officer

The data protection officer (DPO) appointed by TIL is Sumit Malhotra who can be contacted at sumit.malhotra@timesinternet.in

You can also write to:

Times Internet Limited

Express Building, 9-10, Bahadurshah Zafar Marg, New Delhi - 110002

If you have any queries, complaints regarding the collecting, processing, transfer of personal data/information or regarding this policy please do contact our Data Protection Officer.

Platform Cookie Policy

Colombia Online (“we”, “us”, “our”) understands that privacy is important and we are committed to being transparent about the technologies we use. This Cookie Policy explains how and why cookies and other similar technologies may be stored on and accessed from your device when you use or visit the Customer Websites (collectively, “the Sites”). This Cookie Policy should be read together with our Privacy Policy and Terms of Use.

What are Cookies and Other Tracking Technologies?

A cookie is a small text file that can be stored on and accessed from a device when someone visits one of the Sites. The other tracking technologies work similar to cookies and place small data files on devices or monitor website activity to enable us to collect information about use of our Sites.

Why do our sites use cookies and other tracking technologies?

When End Users visit a Customer Website that uses our technology or has our cookies, we (and our partners or vendors) use and deploy tracking technologies to automatically collect certain information about the End Users and their devices. Some of this information (including, for example, unique identifiers stored in a cookie or mobile advertising IDs) may identify a particular computer or device and may be “personal data” in some jurisdictions, including the EU. However, our Ad Services are designed to process information in such a manner that the information cannot be directly attributed to a specific, identifiable individual without the use of additional information (such as your name, address, or email address).

We (and our partners or vendors) may collect this information the first time an End User interacts with a Customer Website that uses our Ad Services, and we may combine and associate this information with information we (or our partners) may collect about the End User’s interactions with other ads served through our Platform.

Types of Cookies

Analytical/Performance Cookies

Information about an End User’s behaviour on our Customer Websites, such as information about the activities or actions on those Customer Websites and geo-location using IP address.

Targeting or Advertising Cookies

Information about ads served, viewed, or clicked on, such as the type of ad, where the ad was served, whether the End User clicked on it, the number of times an End User has seen the ad, and whether the End User visited the Media Buyer’s website or relevant app store and/or purchased or installed the product or service advertised

We use cookies and other similar tracking technologies (such as pixel tags, IDFA, AAID/GAID, UDID, and web or browser caches) to collect information automatically from End Users’ devices. They help us identify unique browsers or devices used by an End User and to perform functions like, for example, limiting the same ad from continuously reappearing, ensuring that ads are properly displayed on our Customer Websites, and serving an ad more relevant to the End User

How to manage cookies and other similar technologies?

If End User does not want cookies to be dropped on End User’s device, they can adjust the setting of the Internet browser to reject the setting of all or some cookies. For further information about how to do so, please refer to the browser ‘help’ / ‘tool’ or ‘edit’ section for cookie settings w.r.t the browser that may be Google Chrome, Safari, Mozilla Firefox etc.


Not Opted Out: Colombia will serve you interest based sponsored content based on your history.

Opted Out: You have opted out of interest based advertising; Colombia will no longer serve you with personalized sponsored content recommendations based on your internet usage history.

Opting out will NOT prevent you from seeing our sponsored advertisements, but ads you see will likely be less relevant because they won’t be tailored to your interests.

You can opt-out of our services by following the instructions given in the Opt-out section below

Opt-out choices

Opting out of interest-based advertising from Cookies

To opt out of receiving interest-based advertising (including retargeting) from our Ad Services through the use of cookies in your current browser, you can do the following:

For Web/Mweb:

Click on the below slider to either opt in or opt out of interest-based advertising on Colombia Audience Network

How to find IFA/IDFA: For IOS devices

The easiest way is to install an app called “the Identifiers”

• Launch iTunes and connect your iPhone.
• In the right pane, locate the information about your iPhone, including its name, capacity, software version, serial number, and phone number.
• Reveal the Identifier by clicking on Serial Number.

How to find AAID: for Android devices

• Go to menu > Setting > Google > Ads
• You will find your advertising ID there.


For changing your browser settings:

You can prevent your browsing from being tracked generally by adjusting your browser settings, browsing in ‘private mode’ or using browser add-ons. You can find out how to do this by visiting the relevant support page for your browser, or by using the help function on your browser:

Apple Safari

Google Chrome

Microsoft Internet Explorer

Mozilla Firefox

Opera browser

Ad Choices tools for web browsers:

To honour a user’s opt-out choice, Colombia drops an opt-out cookie. Colombia stores user profile for a maximum of 30 days between two subsequent visits i.e. if a user doesn’t revisit any CAN publisher at least once within 30 days, the user profile along with opt-out preferences is deleted and then he/she will have to again opt out from interest-based advertising. The lifespan of Colombia cookie is 10 years. If the user regularly visits any of CAN publishers (at least once in every 30 days) then the opt-out choices are stored for a maximum of 10 years with the cookie. In case a user deletes opt-out cookie from a browser then he/she will have to again opt out from the interest-based advertising.

Opting Out of Interest-Based Advertising in Mobile Applications

Our clients and partners may display interest-based advertising to you in mobile applications, based on your use of mobile applications over time and across non-affiliated apps. To learn more about these practices and how to opt out, please visit http://www.aboutads.info/appchoices download the DAA’s AppChoices mobile app, and follow the instructions provided in the

AppChoices mobile app. You can also adjust the advertising preferences on your mobile device –

For iOS,

Visit Settings > Privacy > Advertising > Limit Ad Tracking

Visit the Apple support page for more information

For Android,

Visit Settings > Google > Ads > Opt out of interest-based ads

Visit the Google support page for more information.

For Microsoft Windows,

Visit Settings > Privacy > Advertising ID > turn off Let apps use my advertising ID for experiences across apps

Visit the Microsoft support page for more information.

Opting out of Cross-device targeting

Our Customers and partners may use information that we share with them to establish connections among related devices (such as smartphones, tablets, and computers) for targeted advertising, analytics, and reporting purposes. They may match an End User’s devices if the End User logs into the same online service on multiple devices or web browsers, or if the End User’s devices share similar attributes that support an inference that they are used by the same person or household. This means that information about an End User’s use of websites or applications on his or her current browser or device may be combined and used with information from the End User’s other browsers or devices. For example, this allows Media Buyers to deliver ads on an End User’s tablet based on activities the End User engaged in on his or her smartphone.

Please note that you will need to opt out separately on each of your browsers and on each of your mobile devices to ensure that information collected on a particular browser or device is not used on another browser or device

Web browser environment and in-app environment are separate. If you don't want to receive interest-based sponsored content irrespective of the platform type, a user must disable or opt out from both the online web and mobile-app environment.